It's always been known that women seek a man of wealth and status while a man seeks a woman of beauty and youth. Women seek a man who they can rely on with a family, who can support them through thick and thin and who will always be there while a man just wants something attractive to look at and call his own. Because of this, women are selective in their choosing while men typically are not. With more women going to and graduating college then men nowadays, and getting well paid jobs along with men, the hunter-gatherer role is no longer needed. Women don't seek men so much as for their status in the world or their reliability. With women becoming as equal as men, men put less emphasis on a woman's appearance and more on her intelligence (which is also attractive). "Further, it found that the top few most desired traits were shared by both men and women: most people first look for intelligence, kindness and sense of humor, even before men mention beauty or women mention wealth and status." So now the depiction of beauty has changed, and it's less about the physical appearance and more about what's in the inside and if you can hold an intellectual conversation with one another.
http://healthland.time.com/2012/09/07/when-men-stop-seeking-beauty-and-women-care-less-about-wealth/
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